Finding the angle that grew social from 4k to 96k
Fernwood posted product photography to an audience that did not care. We found the thing they genuinely believed — that gear should be repaired, not replaced — and built a content engine around it.
Presence that earns attention, not just a filled calendar.
Posting daily is not a strategy. We build a content engine around one defensible point of view, produce for the formats your audience actually watches, and treat the comments section as a sales channel. Every account we run has a named editorial angle you could explain in a single sentence.
What this typically produces
First 90 days against the prior quarter.
Scripted, edited, captioned and scheduled.
During business hours on managed accounts.
No line items held back for an upsell conversation later.
Which platforms deserve your budget, what your angle is, and what you will deliberately not post about.
Hooks, scripts, editing, captions and thumbnails for Reels, TikTok, Shorts and LinkedIn video.
A rolling 30-day calendar you approve in one sitting, then we ship it.
Comment and DM handling with a documented tone guide, escalation rules and a lead handoff into your CRM.
Vetting, briefing and managing creators whose audience overlaps your buyer, with usage rights negotiated up front.
Share of voice, sentiment shifts and the content themes worth doubling down on next month.
Review existing accounts, competitor content and audience research to land on the editorial angle that is yours to own.
Four weeks of deliberate format variety to find what your audience stops scrolling for.
Turn the winning formats into repeatable templates with a production schedule that does not depend on inspiration.
Put paid budget behind the organic winners and route engaged viewers into retargeting audiences.
Pricing
Social management starts at $2,400/month for two channels, video production included.
See all pricing“Our social was a graveyard of product shots. They found an angle — repair and longevity — that fits what we actually believe, and the content took off. Two of our best-performing paid creatives started life as organic Reels.”
92k organic followers added in 8 months
Send us your handles. We will send back a two-page teardown of what is working, what is filler, and the angle we would build around.