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Surgemint
Social Media

Social Media Marketing

Presence that earns attention, not just a filled calendar.

Posting daily is not a strategy. We build a content engine around one defensible point of view, produce for the formats your audience actually watches, and treat the comments section as a sales channel. Every account we run has a named editorial angle you could explain in a single sentence.

What this typically produces

3.4x
Avg. engagement rate lift

First 90 days against the prior quarter.

16-24
Short-form assets / month

Scripted, edited, captioned and scheduled.

Under 4 hrs
Response time on DMs

During business hours on managed accounts.

What is included

Everything in a Social Media engagement

No line items held back for an upsell conversation later.

  • Channel strategy & positioning

    Which platforms deserve your budget, what your angle is, and what you will deliberately not post about.

  • Short-form video production

    Hooks, scripts, editing, captions and thumbnails for Reels, TikTok, Shorts and LinkedIn video.

  • Content calendar & scheduling

    A rolling 30-day calendar you approve in one sitting, then we ship it.

  • Community management

    Comment and DM handling with a documented tone guide, escalation rules and a lead handoff into your CRM.

  • Creator & partnership sourcing

    Vetting, briefing and managing creators whose audience overlaps your buyer, with usage rights negotiated up front.

  • Social listening & reporting

    Share of voice, sentiment shifts and the content themes worth doubling down on next month.

How it runs

The engagement, step by step

  1. 01

    Audit & angle

    Review existing accounts, competitor content and audience research to land on the editorial angle that is yours to own.

  2. 02

    Format testing

    Four weeks of deliberate format variety to find what your audience stops scrolling for.

  3. 03

    Systemise

    Turn the winning formats into repeatable templates with a production schedule that does not depend on inspiration.

  4. 04

    Amplify

    Put paid budget behind the organic winners and route engaged viewers into retargeting audiences.

Tooling

What we work in

  • Later
  • Sprout Social
  • CapCut
  • Figma
  • Brandwatch
  • Notion

Pricing

Social management starts at $2,400/month for two channels, video production included.

See all pricing
Client result

What this looked like in practice

“Our social was a graveyard of product shots. They found an angle — repair and longevity — that fits what we actually believe, and the content took off. Two of our best-performing paid creatives started life as organic Reels.”

92k organic followers added in 8 months

Hannah ReyesBrand Director, Fernwood Outdoors
Questions

Social Media FAQ

Which social platforms do you manage?
LinkedIn, Instagram, TikTok, YouTube and X, chosen by where your buyers actually are. We will actively recommend against a platform if the audience is not there, even when you ask for it.
Do you produce the video, or just schedule it?
We produce it. Scripting, editing, captions, thumbnails and hooks are all in scope. For on-camera founder content we run remote recording sessions and handle everything after that.
Do you handle comments and DMs?
Yes, on managed accounts, using a tone guide we write with you and an escalation path for anything sensitive. Qualified enquiries are routed into your CRM the same day.
Free, no obligation

Ready to stop posting into the void?

Send us your handles. We will send back a two-page teardown of what is working, what is filler, and the angle we would build around.