Every dollar accounted for, down to the creative.
Paid media gets expensive when nobody can agree on what a conversion is worth. We start with measurement — server-side tracking, offline conversion imports, a blended CAC model your finance team signs off on — and only then start scaling spend. Creative is treated as the primary lever, because after the first month it usually is.
What this typically produces
Months 1-6 on accounts spending $25k+/month.
Static, video and UGC variants in structured tests.
Lifetime across the team.
No line items held back for an upsell conversation later.
Campaign structure, bidding strategy and budget allocation rebuilt around your actual margin, not platform defaults.
GA4, server-side GTM, Meta CAPI and offline conversion imports so the platforms optimise toward revenue.
Concepting, scripting and production of statics, video and UGC, plus a testing framework that isolates what actually moved.
Purpose-built landing pages and structured A/B tests, because the ad is rarely the thing that is broken.
Product feed optimisation, Shopping and PMax structure, and merchandising rules that protect margin.
Geo holdouts and conversion lift studies to prove which spend is genuinely additive.
Fix tracking first. Server-side events, deduplicated conversions and a shared definition of what a qualified lead is worth.
Consolidate wasted spend, rebuild campaign architecture and set bid strategies against margin targets.
Ship structured creative tests weekly with one variable at a time and a documented hypothesis.
Increase budget only where marginal CAC holds. Expand to new channels once the core is stable.
Run incrementality tests quarterly so the reported ROAS survives contact with your P&L.
Pricing
Paid media management is 12% of ad spend with a $2,800/month minimum, creative production included.
See all pricing“We had been through two agencies that reported on impressions. Surgemint rebuilt our tracking in the first three weeks and then told us, with a straight face, that a third of our spend was buying clicks we already owned organically. Cutting it lifted revenue. That is the whole relationship in one story.”
Blended CAC down 41% in two quarters
Northwind was spending $180k a month across Google and Meta with a reported 4.1x ROAS that nobody in finance believed. We rebuilt measurement first, found branded search and retargeting were claiming credit for demand that already existed, and reallocated the budget into channels that were genuinely incremental.
A heavily customised marketplace theme had become unmaintainable: 6.4 second mobile load, thirty-one installed apps, and a merchandising team who filed a developer ticket to change a hero image. We rebuilt it section-first on Shopify Plus.
We will audit your Google and Meta accounts and show you exactly where the wasted spend is sitting. Free, and yours to keep either way.