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Surgemint
Shopify

Shopify Development

Storefronts built for AOV, not just aesthetics.

A theme from the marketplace gets you trading. It rarely gets you scaling. We build custom Shopify storefronts with real merchandising logic, subscription and bundle mechanics, and a product page engineered around your best-performing SKUs — then keep testing it after launch.

Get a quote for ShopifySee pricing

What this typically produces

+27%
Avg. conversion rate lift

First 90 days post-launch against the prior theme.

1.6s
Median mobile LCP

Field data on shipped storefronts.

0 min
Migration downtime

Across every replatform we have run.

What is included

Everything in a Shopify engagement

No line items held back for an upsell conversation later.

  • Custom theme development

    Online Store 2.0 themes built section-first so your merchandising team can compose pages without a developer.

  • Headless & Hydrogen builds

    Next.js or Hydrogen storefronts on the Storefront API when performance and content flexibility justify it.

  • Replatform & migration

    WooCommerce, Magento or BigCommerce migrations with product, customer, order and URL integrity preserved.

  • Private app & API development

    Custom apps, ERP and 3PL integrations, and Shopify Functions for discount and checkout logic.

  • Subscriptions, bundles & upsells

    Recharge, Rebuy and Shopify Bundles configured for real AOV movement rather than a cluttered cart.

  • Speed & CRO programme

    Ongoing A/B testing on PDP, cart and checkout, plus a performance budget enforced on every release.

How it runs

The engagement, step by step

  1. 01

    Audit

    Analytics, funnel and theme review to find where revenue is leaking before we design anything.

  2. 02

    Design

    Templates designed around your top SKUs and the merchandising rules your team actually runs.

  3. 03

    Build

    Section-first theme or headless build on a development store, with a performance budget enforced in CI.

  4. 04

    Migrate & launch

    Data migration, redirect mapping and a rehearsed cutover with a rollback plan.

  5. 05

    Optimise

    Post-launch CRO retainer: continuous testing on the pages closest to checkout.

Tooling

What we work in

  • Shopify Plus
  • Liquid
  • Hydrogen
  • Recharge
  • Klaviyo
  • Shopify Functions

Pricing

Shopify builds start at $16,000. Headless storefronts are quoted after discovery.

See all pricing
Client result

What this looked like in practice

“The replatform was the least stressful launch I have been part of. Zero downtime, redirects mapped properly, and our merchandising team can now build a landing page in an afternoon without filing a ticket.”

Conversion rate +31%, mobile LCP 1.4s

Marcus LiuHead of Ecommerce, Alder & Vine
Proof

Shopify case studies

All case studies
Questions

Shopify FAQ

Do I need Shopify Plus to work with you?
No. We build on standard Shopify plans regularly. Plus becomes worth it around $2M in GMV, or earlier if you need checkout customisation, scripts or B2B functionality.
How risky is a replatform?
Managed properly, low. We rehearse the cutover on a staging store, map every URL, verify data integrity before switching DNS, and keep a rollback plan ready. We have not had downtime on a migration yet.
Can you support the store after launch?
Yes. Most Shopify clients move onto a CRO retainer that combines ongoing testing with development capacity for seasonal campaigns and new features.
Works well with

Pair it with

Web DevelopmentMarketing sites that load fast and convert better.Performance MarketingEvery dollar accounted for, down to the creative.ContentContent with a job description.
Free, no obligation

Traffic is fine but conversion is not?

We will audit your storefront speed, product page and checkout flow, and send back the three changes most likely to move revenue this quarter.

Request the auditOr just ask a question