Content with a job description.
We do not sell word count. Every piece we commission has a named job: rank for a query, answer an objection, enable a sales conversation, or earn a link. Writers are matched to your category, briefed against real search data, and edited by someone who will push back on a weak draft.
What this typically produces
Long-form, editorial and sales enablement combined.
Median share for B2B clients after nine months.
Until it is right. We do not bill by the round.
No line items held back for an upsell conversation later.
A 6-12 month editorial roadmap organised into clusters that build authority instead of scattered one-offs.
Researched, sourced and genuinely useful articles written by category-matched specialists.
Founder and executive bylines built from real interviews, not scraped from your competitors.
Comparison pages, objection handlers, one-pagers and case studies your sales team will actually send.
Systematic updates to decaying pages, usually the highest-ROI content work available to an established site.
Custom diagrams, data visualisations and social cutdowns so each piece works in more than one place.
Customer interviews, sales call review and search demand analysis to find what is worth writing about.
A clustered editorial calendar with each piece scored on effort, search opportunity and sales usefulness.
Brief, draft, edit, design and publish on a predictable cadence you can plan around.
Repurpose into social, email and sales sequences. Publishing is the halfway point, not the finish line.
Quarterly audits to update, consolidate or retire pages before they decay.
Pricing
Content programmes start at $2,900/month for six pieces including strategy, editing and design.
See all pricing“Healthcare content is a minefield and most agencies either write something legally unusable or something nobody wants to read. Surgemint gave us both a clinical reviewer in the workflow and articles that actually rank. Organic is now our second-largest patient acquisition channel.”
4.2x organic patient enquiries in 11 months
Kestrel needed organic patient acquisition but every previous content attempt had either been blocked by their compliance team or ignored by search. We built a workflow with a clinical reviewer inside it and a topical architecture that could actually rank.
Fernwood posted product photography to an audience that did not care. We found the thing they genuinely believed — that gear should be repaired, not replaced — and built a content engine around it.
Send us three published pieces. We will tell you honestly whether the problem is the topic, the execution or the distribution.