Surgemint was founded in 2019 by in-house operators who were tired of paying agencies to report on impressions. Everything about how we work is a reaction to that.
Imani Castellanos spent nine years in-house, first running acquisition for a DTC brand and then for a B2B SaaS company. In both roles the pattern was identical: an agency that pitched brilliantly, staffed the account with someone three years out of university, and produced monthly decks full of metrics that never appeared in a board pack. Surgemint started in 2019 with three people and one rule — if we cannot connect the work to revenue, we do not bill for it. That rule has cost us business. It has also produced a 94% retention rate and an average client tenure of nearly three years, which is unusual in this industry and the number we are actually proud of.
Not wall art. These get invoked in real decisions, usually uncomfortable ones.
If your product is the problem, or the market is not there, you will hear it from us before you spend another quarter finding out.
We will spend the first month on tracking infrastructure even when you want campaigns live tomorrow. It is not negotiable.
We cap the number of clients per pod. It limits how fast we can grow, which is a trade we made deliberately.
Our case studies include what did not work. Our monthly reviews lead with the tests that lost.
Every system we build is documented well enough that you could take it in-house tomorrow. Some clients do. That is fine.
You own the accounts, code, data and creative. Our contracts have a 30-day exit after the initial term because retention should be earned.
Distributed across five time zones, which is how we cover almost any working day.
Founder & Managing Director
Austin, TX
Imani spent nine years in-house running acquisition for a DTC brand and a B2B SaaS before starting Surgemint in 2019, largely out of frustration with agencies that could not connect their work to revenue. They still personally review every account plan before it goes to a client.
Head of Performance
Stockholm, Sweden
Tobias has managed north of $40M in paid media across ecommerce, SaaS and lead generation. He is the person who will tell you, politely, that your attribution model is lying to you, and then show you the geo test that proves it.
Head of SEO
Bengaluru, India
Renu came up through publisher SEO, where a botched migration costs millions of sessions overnight. That background shows: she is meticulous about crawl budget, redirect integrity and never shipping a change that cannot be rolled back.
Engineering Lead
Manchester, United Kingdom
Daniel builds the sites and applications, and enforces the performance budget nobody else wants to enforce. Previously a senior engineer at two product companies, he is unreasonably opinionated about accessibility and correct about it.
Content Director
Casablanca, Morocco
Yara ran an editorial desk before moving into marketing, which is why our briefs read like assignments rather than keyword lists. She matches writers to categories and edits hard enough that clients stop needing to.
Creative Director
Melbourne, Australia
Grace leads creative across paid, social and web. She treats ad creative as a research programme rather than an art project, which is the reason our test velocity is what it is.
Ecommerce Lead
Toronto, Canada
Victor has shipped more than sixty Shopify storefronts and migrated a fair number of Magento estates nobody else would touch. He plans cutovers the way pilots plan landings: with a checklist and a go-around option.
Client Partner
Austin, TX
Aisha is the person clients actually talk to most. She keeps engagements honest, runs the monthly reviews and has an unusually good instinct for when a plan needs changing before the data says so.
That constraint is deliberate. If the fit is right we will tell you quickly, and if it is not we will point you somewhere better.